Free Jamie Oliver knife collection available at Sobeys

If you spend any time in the kitchen, you will know who Jamie Oliver is.  His professional quality, stainless steel knife collection is currently available  for free (sort of) at Sobeys grocery stores.

For every ten dollars spent on groceries at Sobeys, shoppers are given one coupon.  The yellow coupons have a sticky backing, so can easily be collected in a booklet, also provided at Sobeys…


Collectibles include paring, utility, bread, carving, santoku and chef’s knives, as well as a sharpening tool, scissors, a carving fork, and a knife block.  Items range from 30 to 70 coupons, although they can be purchased with a combination of cash and coupons or just cash.  The chart in the center picture above describes all of the options available.


I have collected two knives so far, an 8 inch bread knife (pictured at top) for 60 coupons and a 6.5 inch santoku knife (pictured below bread knife) for 70 coupons.  I am thrilled with both.  The bread knife slices baguettes and fresh bread without crushing them and the santoku slices through partially frozen chicken breasts like warm butter. I hope to collect as many as possible.

The best thing about this Jamie Oliver promotion is that coupon redemption is simple; choose the knife you want, take it to the cashier with your groceries, and redeem your booklet of coupons to pay for the knife.

I love this kind of promotion.  No extra money is required, coupons for groceries purchased means everyone and anyone can collect them, it does not take long to collect enough coupons to redeem them for a knife, and you do not have to mail anything or wait to receive your free products.


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3 thoughts on “Free Jamie Oliver knife collection available at Sobeys

    1. The knives are out-of-stock at the two Sobeys I went to in the Halifax area; Bedford & Clayton Park. The promotion ends in about 3 weeks and they don’t know when they’ll get more in. This shouldn’t have been a surprise to them they probably know how many stamps have been issued to a one – why run out of knives? – seems asinine, but I’ll trust Sobeys to honor the deal.

  1. Went to the customer service counter , put in the request for the knife I want (same as the one you wanted) , and was told it would arrive at the store in about 2-3 weeks. Two weeks later they (the store) notified me it was there so I went in and picked it up , simple as that. Sobey’s [Empire] stayed true to their word of delivering on what they promised they would , nothing but total respect for the company.

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